We’re kicking off a huge campaign here at Flint Avenue surrounding the idea of customers craving your brand. I wanted to call attention to an example with which we’re all familiar: Target.
Target has succeeded by leaps and bounds over its major competitors, and is first to mind for many when they think about stores they love to visit. Everyone always finds something they didn’t know they needed (dare I say craved?)- so much so that there are even hashtags and Instagram accounts dedicated to the goodies found there.
These strategies get you to crave items as soon as you walk through the door. Color psychology, layout, exclusivity, placement, and pricing are all strategies that small businesses can learn and implement as well, even if you’re online only. Review your website, store design, and social media accounts with these strategies in mind and you’ll be well on your way to improving your brand’s craveability factor!
Melissa Dusette is Digital Project Ninja for Flint Avenue, as well as Brand Anthropologist at Golden Wolf Photography.
She specializes in Personal Branding Photography.
Contact Melissa today at: firstname.lastname@example.org