How Important IS Social Media for Businesses?

Part 1

You’ve heard it from marketing companies everywhere: having a social media presence is crucial! You may have also met a few businesspeople that insist it’s a waste of time, and they seem to be fine. You yourself may be contemplating skipping out entirely.

The reality is that not only should you be creating great content on social media, but you should also be constantly adapting to the changing algorithms and platforms. Who can really do all of this with excellence?

It is widely accepted that to succeed as a business in today’s world, you must have a social media presence. We’ve given you some helpful tools to grow your social media marketing before, but let’s take a moment and share a few reasons why we think it’s important (nay, vital):

1. First Impressions

More than 40% of digital consumers use social media to scope out a business in which they’re interested*. They want to see what you offer, what people are saying about you, what you are saying about yourself, and straight up if you seem likable or not. If you are not telling potential customers about yourself and why you’re great, someone else will be telling those customers about you, and they might not be as enthusiastic about your greatness. This is your chance to be genuine and shine!

2. Relevance

Unless you happen to run a business directed purely at an older demographic, you want to speak to multiple generations, especially the younger ones. They’re your future customers, after all! Simply having a social account and posting will get your shoe in the door, but learning and speaking about what your customers care about keeps you relevant. This generation loves social media, and it is the surest way to connect to them. People are becoming numb to seeing ads; relevance to your customers’ interests will get you more business faster than even a great ad.

3. Free Advertising

Our culture is highly visual, and an enticing picture of your goods on Instagram is a powerful form of free advertisement that works wonders. There are all kinds of competition out there, so keeping your brand in front of people’s eyes even when the budget is tight is invaluable. Simply posting a humorous picture under your business name reminds your customers about you, and even helps them to like you, too. Show what sets you apart from your competitors, show you can connect emotionally with them, and have fun, and your customers will crave your brand!

We think social media IS important, and if you’re not utilizing it for your business, it’s never too late to begin. Start today!

blog.hootesuite.com 130+ Social Media Statistics that Matter to Marketers in 2019

Part of the FAM:

Part of the FAM: Anna Catherine Brown is the Social Guru for Flint Avenue. She specializes in social media content, scheduling and current trends. She is currently attending Christian ministry school in north Cali, but is a native West Texas girl.

Contact Anna today at: socialguru@flintavenue.com