As our team went through its process of self-examination, we knew that being a smart company was essential to our new culture. Of course, our team members have the education and experience that would qualify them as “smart” people. Yet, as we challenge ourselves to be smart, we mean more than diplomas and resumes.
When clients come to us looking for help with marketing their businesses, they are asking us to solve a problem. A marketing campaign can have several goals. You might be a new business looking for brand awareness. You might have an established business seeking to cultivate customer loyalty. Some campaigns focus on generating sales. Others hope to make connections.
A critical thinking approach means taking a few breaths before we get to work. We want to determine the most effective way to meet the client’s goals. Rather than taking a general approach, we take the time to get specific. The answers to the right questions shape our work.
By taking some time to reflect and organize, we can be a stronger, more effective team.
It is only natural to take pride in a project that is shaped by your creativity and effort. We work hard to design and develop the best marketing solutions for our clients. However, that sense of ownership can lead to blind spots if you are not careful. What makes sense to the developer might not meet the needs of the user.
We design with UX in mind. It does not matter how innovative a website is if it is difficult for people to understand or navigate. We know that consumers will only put up with a limited amount of frustration before they navigate to a friendlier site.
We are striving to embrace a culture where designers can look at their work objectively. Delivering excellent marketing content is a process that involves development, evaluation, and redevelopment. Our team members lay their egos aside to move the project toward a successful end.
Innovation is one of the hallmarks of good marketing New forms of outreach and creative messaging both surprise and engage potential customers. However, it is also important that your marketing team knows what works. While we lift up creativity as one of our basic #FAM Be Attitudes, we also know the importance of relying on best practices in marketing. Some of our standard practices include:
The Flint Avenue team is ready to handle your marketing needs. We believe our #FAM Be Attitudes offer an innovative model for a new kind of marketing team. Contact us today to learn more about joining our #FAM.