Client Overview

The client is an international shipping and logistics company with over two decades of experience supporting national and global freight operations. Known for adaptability, operational expertise, and transparent communication, the company delivers customized shipping solutions that allow its customers to stay focused on their core business while logistics complexities are handled seamlessly.

As the company entered a new growth phase, leadership recognized the need to modernize its marketing approach, improve digital visibility, and strengthen internal alignment across teams.

The Challenge

Like many established organizations, the company faced several common but critical challenges:

• Limited internal bandwidth to manage and scale marketing efforts
• A newly hired internal marketing professional who needed strategic support
• An outdated website that no longer reflected the company’s expertise or value
• Unclear performance data around SEO, content effectiveness, and digital visibility
• The need for confidence in marketing spend, strategy, and execution

The goal was clear: build a scalable marketing foundation that delivered measurable growth while acting as a true extension of the internal team.

The Approach

Flint Avenue partnered with the company through a strategy-first consulting retainer, allowing for deep analysis before execution. This ensured every recommendation and tactic was aligned with long-term growth, internal workflows, and market realities.

Services Delivered

Flint Avenue functioned as a turnkey outsourced marketing department, providing both high-level strategy and hands-on execution.

Strategic & Research Foundations

• Market and competitive research
• Cross-platform marketing strategy report with actionable recommendations
• Ongoing consulting, reporting, and performance analysis

Website & Digital Audits

• Human-centered website audit focusing on usability, content flow, storytelling, and actionability
• Technical website audit covering accessibility, SEO health, broken links, rankings, and performance issues

Marketing Infrastructure & Enablement

• Full audit of marketing collateral including print, static assets, and sales enablement tools
• Alignment and communication with internal teams to support a focused campaign around a single core offering

Creative & Execution Support

• Graphic design and content development
• Website updates and optimization
• Print administration and quality assurance
• Project management and execution oversight

This approach allowed the internal marketing hire to ramp up quickly while benefiting from senior-level strategic guidance and executional support.

Results

The impact of Flint Avenue’s work was both measurable and substantial. Comparing performance before engagement to post-implementation:

Organic Growth & Search Visibility

• 1.8 million net gain in Google search positions
• 157.1% increase in organic traffic
• 223.1% increase in ranking keywords
• 142.9% increase in U.S.-based organic traffic

Authority & Domain Strength

• 167% increase in backlinks
• 89.7% increase in referring domains

These gains reflect not only improved visibility, but stronger authority, better user experience, and a website positioned to convert and support long-term growth.

Why It Worked

• Several factors contributed to the success of this engagement:
  • A strategy-first approach grounded in research and data
  • Seamless collaboration with internal stakeholders • A balance of technical optimization and human-centered design
  • Consistent execution paired with ongoing reporting and insight

By acting as an extension of the internal team, Flint Avenue ensured momentum was maintained while internal capacity grew.

Conclusion

This engagement demonstrates how a thoughtful, integrated marketing partnership can unlock meaningful growth for established organizations. With the right strategy, execution, and collaboration, even highly competitive industries can achieve significant gains in visibility, authority, and performance.

The result: a stronger digital foundation, empowered internal teams, and measurable growth that positions the company for its next phase of expansion.